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在当前激烈的生存压力下,主流化转型成为都市类报纸突围发展的一种重要走向,一批发展态势较好的都市类报纸纷纷竖起“主流媒体”的大旗。本文试图从报业市场对主流媒体的期待、都市报自身的生存危机和责任感两方面解析传统的“市民生活报”转向“主流媒体”的原因。
Under the current intense pressure of survival, the transformation of mainstreaming has become an important trend in the break-through development of urban newspapers. A batch of metropolitan newspapers with better development trend have set the banner of “mainstream media”. This article attempts to analyze the reasons why the newspaper market has changed from the traditional lifestyle newspaper to the mainstream media from two perspectives: the newspaper market’s expectation on the mainstream media, the Metropolis Daily’s own survival crisis and sense of responsibility.