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当今世界,品牌是企业的无形资产,已成为企业最宝贵的财富,有些强势品牌,其价值甚至超过企业有形资产价值。在不同企业产品的性能、质量、销售服务的差异日益缩小时,品牌已成为消费者选择产品的主要依据。市场竞争在某种意义上就是品牌竞争。品牌的竞争力已成为企业利润的主要来源和生存基础。但是,并非凡是品牌就有价值。品牌的价值来自品牌拥有者对它长期的精心管理、
In today’s world, the brand is the intangible asset of the company and has become the company’s most valuable asset. Some strong brands have even exceeded the value of corporate tangible assets. When the differences in the performance, quality, and sales services of different companies’ products have narrowed, the brand has become the main basis for consumers to choose their products. In a sense, market competition is brand competition. The competitiveness of the brand has become the main source of corporate profits and the basis for survival. However, not all brands have value. The value of the brand comes from the long-term meticulous management of the brand owner.