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随着生活质量的提高,人们出行的机会大大增多,促进了旅游业的发展,从而刺激了旅游商品的持续增长。在各类旅游商品中,旅游纪念品以其本身独特的纪念价值和宣传功能,越来越受到社会各界的关注。泉州旅游的发展速度日益加快,但却忽视纪念品市场的发展,在许多方面都存在着问题。要想在旅游纪念品市场取得成效,泉州市必须从旅游纪念品本身、政府与旅游企业等方面进行综合考虑,采取有效措施来发展本市旅游纪念品。
With the improvement of the quality of life, people’s travel opportunities have greatly increased, which has promoted the development of tourism and stimulated the continuous growth of tourism products. Among various kinds of travel products, souvenirs are more and more concerned by all walks of life due to their unique memorial value and propaganda function. Tourism development in Quanzhou is accelerating day by day, but the development of the souvenir market is ignored. There are problems in many aspects. In order to make a success in the tourism souvenir market, Quanzhou must comprehensively consider tourist souvenirs itself, the government and tourism enterprises, and take effective measures to develop tourism souvenirs in this Municipality.