最近台湾岛内就“文创”一词本源为何,吵得沸沸扬扬。如果要给“文创”下个精准的定义,会如“人生”“幸福”诸种名词一样,三色人说五色话,每个人都可从经验、感受与期待各自表述。就最近岛内热闹滚滚的“文创”而言,与其说是一种新兴产业,不如说是具理念、创意的人文活动。“文创”的精神在于强调产业发展要有文化思维,艺文团体也可兼顾应用与市场,提高文化竞争力,扩大文化影响层面。岛内财经部门、企业界,甚至艺文团体都可从文创产业的角 The origin of the word “wenchuang” in the island of Taiwan recently came from an uproar. If you want to give a precise definition of “Cultural and Creative ”, like “life ” “happiness ” all the same terms, three-color people say five-color words, everyone from experience, feelings and expectations Expression. As far as the island’s lively “Cultural and Creative” is concerned, it is not so much a new industry, but rather a cultural and creative humanistic activity. “Cultural and Creative ” spirit is to emphasize the industrial development of cultural thinking, arts organizations can also take into account the application and market, improve cultural competitiveness, expand the cultural impact level. The island’s financial sector, the business community, and even arts groups can be from the perspective of cultural and creative industries