市场经济运行机制的逐步确立,让我们感受到商业社会的日趋临近:大街上琳琅满目的商品,五花八门的广告、电视、电台新闻每日报道金融行情,股票、期货、赛马、外汇黄金市场接踵而来……。 公平竞争是新的游戏规则,而市场竞争需要深谋远虑,需要精心策划。沿海地区率先开展起市场策划实践。在缺乏经验,专门人才,理论上近乎处于空白的状态下,不免存在着这样或那样的不足。本文试图探讨广东地区市场策划中存在的一些问题,希望对市场策划工作的开展有所裨益。 误区1 “策划没必要” 策划是为了达成企业目标,根据对企业环境,主要是市 The gradual establishment of the market economy operation mechanism has made us feel that the commercial society is approaching. There are a variety of goods on the street. Various advertisements, television and radio news report on the financial market on a daily basis. Stocks, futures, horse racing, and foreign exchange gold markets follow one another. .... Fair competition is the new rules of the game, and market competition requires deep thought and careful planning. Coastal regions took the lead in launching market planning practices. In the absence of experience, specialized talents, and theoretically almost blank, there is inevitability of this or that deficiency. This article attempts to explore some of the problems in the market planning in the Guangdong region and hopes to benefit the market planning. Misunderstanding 1 “Planning not necessary” Planning is to achieve corporate goals, according to the business environment, mainly the city