产业经济正面临“服务经济”的挑战,服务在营销中的作用越来越大。美国商业权威认为,服务,今天已成为一切产业发展的基本资源。美国营销管理权威预言,个性化消费将是未来消费的一个重要特征,而个性化和感情化消费要求企业对消费者的服务更加细致和多样化。 The industrial economy is facing the challenge of “service economy” and services are playing an increasingly important role in marketing. The American commercial authority believes that service has become the basic resource for the development of all industries today. U.S. marketing management authority predicts that personalized consumption will be an important feature of future consumption, while personalized and emotional consumption requires more meticulous and diversified enterprise-to-consumer services.