沃尔市场是美国具有代表性的超级市场之一,是美国经营最好的一家零售公司。在其创业初期,创建人萨姆·沃尔顿就坚持沃尔市场开设在美国内陆各州5000至2.5万人口的小市镇上,以避开同大零售商的竞争。同时,它又把一部分盈利捐出来资助当地的教育事业,从而赢得当地公众的支持。沃尔市场的商品陈列、价格、服务也很有特色。它经营的商品品种齐全,凡是一个家庭所需的物品这里都能买到,又称“家庭一次购物中心”。商品陈列干净利落,标识清楚,使顾客在平均占地4.5万平方尺的空间里不会茫 The Wall Market is one of the representative supermarkets in the United States and is the best retail company in the United States. In its early days, the founder, Sam Walton, insisted that Wall Market was established in small towns with a population of 5,000 to 25,000 in the United States inland, in order to avoid competition with major retailers. At the same time, it also donated a portion of its profits to finance local education so as to win the support of the local public. The Wall Market’s merchandise displays, prices and services are also very distinctive. The variety of goods it operates is complete. All the items needed for a family can be bought here. It is also called “a family shopping center.” Product display is neat and clear, the logo is clear, so that customers will not squat in an average space of 45,000 square feet.