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中国许多企业依然按照城市级别来细分客户,他们假设着全国各地富裕的一线城市居民,有相似的消费态度和行为。最新调查显示,消费者态度和行为的地区特点,正变得比城市级别差异重要得多。——麦肯锡发布2008年度中国消费者调查
Many Chinese businesses still segment their customers by city level, assuming they have similar consumer attitudes and behaviors in wealthy first-tier cities across the country. The latest survey shows that regional characteristics of consumer attitudes and behaviors are becoming more important than urban-level differences. - McKinsey 2008 China Consumer Survey released