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随着社会环境的不断变化,基于企业社会责任的战略营销越来越受重视,本文首先介绍战略营销的特点和社会责任的意义,随后分析二者之间的关系。
With the constant change of social environment, strategic marketing based on corporate social responsibility is paid more and more attention. This paper first introduces the characteristics of strategic marketing and the significance of social responsibility, and then analyzes the relationship between the two.