论文部分内容阅读
笔者皆在论证现代商业社会中的信息传播过程也是一种大众文化的营销过程。笔者从大众文化的传播过程入手,运用营销学中的品牌理念,解释了当代电视节目的品牌化趋势,并通过对品牌策略的分析,论证电视节目品牌营销的可行性与操作性。
The author is arguing that the process of information dissemination in modern business society is also a popular culture marketing process. The author starts with the process of mass culture dissemination and uses the brand concept in marketing to explain the brand trend of contemporary television programs. And through the analysis of brand strategy, the author proves the feasibility and operability of brand marketing of television programs.