近年来,在社会全方位的性健康教育工作中,大众传播媒介无疑发挥了越来越重要的作用,许多传媒已经或正在尝试着如何在实施性健康教育的舞台上扮演一个最受欢迎的角色。然而,由于传媒在进行性教育时不可避免地要同时面对社会各类人群,有着最广泛、最直接、最公开的特征,因而以高度科学、文明、缜密严谨和精确的态度为依托的性健康教育,便对一切传媒实施性健康教育提出若干必须遵循的准则。遗憾的是,迄今为止,这个“准则”问题并没有引起我国传媒及社会各界的重视,大家“各行其道”,以至在传媒实施性健康教育的工作中出现了一些令人担忧的现象,有些人甚至把 In recent years, the mass media have undoubtedly played an increasingly important role in the all-round sexual health education in society. Many media have tried or are trying to play a most popular role in the implementation of sexual health education. . However, because the media inevitably has to face all kinds of people in society at the same time, it has the most extensive, direct, and open features, and therefore is based on a highly scientific, civilized, rigorous, precise and accurate attitude. Health education puts forward several guidelines that must be followed for the implementation of sexual health education in all media. Regrettably, so far, this “normative” issue has not attracted the attention of the media and all walks of life in China. Everyone “performs its own way” and there have been some worrying phenomena in the media’s implementation of sexual health education. People even put