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本文以上海市闵行区为案例,通过对闵行区市民文化消费支出结构、文化消费行为和倾向、市民对文化设施及文化环境的评价进行实证调查和分析,掌握闵行区市民文化消费市场发展现状、瓶颈问题,为提高市民文化消费质量、加快闵行区文化消费市场培育与建设、营造文化消费氛围、促进文化创造活力和产业发展规划提供创新措施。
Based on the case of Minhang District in Shanghai, this paper conducts an empirical investigation and analysis of Citizens ’cultural consumption expenditure structure, cultural consumption behaviors and tendencies, citizens’ evaluation of cultural facilities and cultural environment, and grasps the status quo of citizen cultural consumption market in Minhang District, Bottleneck, in order to improve the quality of consumer culture, to speed up the cultivation and construction of cultural consumption market in Minhang District, to create a culture of consumer atmosphere, and promote cultural creativity and industrial development planning to provide innovative measures.