微电影将广告理念自然、流畅地深入电影每一情节,通过电影情节与广告理念的相互融会贯通,深入电影主题,其不再是一种单纯的广告,而是以文化产品的形式出现,在观众接受文化消费的同时,更能主动接受广告信息,这正是微电影广告的艺术所在。 Micro Film will naturally and smoothly penetrate every episode of the film through its advertising concept. Through the integration of the plot of the film and the concept of advertising, the film deepens its theme. It is no longer a mere advertisement but appears as a cultural product. Accept the cultural consumption at the same time, be able to take the initiative to accept advertising information, this is exactly the art of micro-film ads.