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艾菲奖之所以成为世界广告界的最重要奖项之一,是因为它是以广告效果为主要评审依据,彰示的是广告最真实的成果。艾菲国际奖证明了在世界多样化市场中,广告所表现的实力,获奖者展示的是他们做出的广告战略、创造性和品牌观是具有世界水准的。艾菲奖于1968年由纽约的美国营销协会发起,至今除了总部纽约举办的艾菲国际奖外,还扩展到了五大洲,分设了34个国家
Effie Award has become the world’s advertising industry, one of the most important awards because it is based on the effectiveness of advertising as the main basis for the review, highlighting is the most authentic advertising results. The Effie International Awards demonstrate the strength of advertising in the diverse markets around the world. The winners demonstrate their advertising strategy, which is world-class in their creativity and brand perspective. The Effie Awards, launched by the New York-based American Marketing Association in 1968 and now extending to five continents in addition to the Effie International Awards hosted by New York headquarters, have 34 countries