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“互联网+”时代的到来,冲击着传统行业的发展模式,2014年国务院《关于加快发展体育产业促进体育消费的若干意见》将全民健身上升为国家战略,促进体育产业的发展。“互联网+体育”强强联手,成为新一轮各行各业密集投融资的重要方向。文章通过文献资料法、对比分析法对世界规模最大的万达体育经营公司提出发展构想,其一,为政府协调发展体育事业与体育产业建言献策,其二,通过整合万达集团优势资源实现互利双赢,在抵御“互联网”电商平台带来的冲击时,也可通过借助体育产业完成转型升级,其三,通过对万达集团发展规划,提升全民健身整体发展环境。
The advent of “Internet +” era has impacted the development model of traditional industries. In 2014, the State Council’s “Several Opinions on Speeding Up the Development of Sports Industry and Promoting Sports Consumption” raised the nationwide fitness program as a national strategy and promoted the development of the sports industry. “Internet + Sports ” powerful combination, as a new round of intensive investment and financing in all walks of life an important direction. The article puts forward the development conception to the world’s largest Wanda sports management company through literature and data analysis and comparative analysis. First, it gives advice and advice to the government for coordinating the development of sports industry and sports industry. Second, through the integration of Wanda Group’s advantageous resources, In the fight against “Internet ” e-commerce platform to bring the impact, but also through the transformation and upgrading through the use of sports industry, and third, through the development of Wanda Group planning to enhance the overall fitness for development environment.