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近些年来,图书衍生品越来越广泛的被应用于图书营销领域,它的种类不断丰富并且也渐渐成为消费者购买图书的考虑因素之一。本文将从图书衍生品的定义、营销运作机制、营销过程中存在的问题几方面进行研究。
In recent years, more and more books derivatives are applied to the field of book marketing. Its variety is constantly enriched and it gradually becomes one of the considerations for consumers to buy books. This article will study from the aspects of the definition of book derivatives, the marketing operation mechanism and the problems existing in the marketing process.