辨识趋势是件大事,而辨识出恰巧处于上升转折点的趋势其商业价值更大。诀窍在于——你一定要率先进入一个发展得大到足以引起重视的市场。然而,击中这个不断变化中的“目标”难度正逐年增大,这是因为消费者的需求史无前例地加速演变,而且商业趋势传播所依赖的技术工具让消费者们更易互相影响。这样来看,如何才能知道某种趋势已经 Identifying trends is a major undertaking, and recognizing the trend that happens to be at a turning-point is more commercial. The trick is that - you have to be the first to enter a market that is big enough to attract attention. However, it is becoming increasingly difficult to hit this changing “target” because of the unprecedented acceleration in consumer demand and the technical tools upon which business trends rely to make it easier for consumers to influence each other. In this way, how to know a certain trend has been