大城市是国内各区域市场的制高点,对周边市场有较强的辐射带动能力。对众多新产品生产企业来说,能否使自身的产品成功登陆大城市并站稳脚跟,是关系到企业能否进一步壮大的关键。 一、要树立一面好旗。 所谓树一面好旗,就是要确立一个好的营销宗旨。 对外,它要能使顾客感到企业并非只为图利而来,而是真心实意想要满足消费者尚未得到充分满足的需求,提升他们的生活品质。有家企业在自己的广告条幅上用中间的大部分版面只写了“为人民服务”五个字,这面广告看似才思衰竭者的平庸之作,实际上所透出的营销宗旨却放射着大智慧的光芒。因为经商的最高境界就是在 Big cities are the commanding height of the domestic regional markets and have a strong radiation drive capability on the surrounding markets. For many new product manufacturers, the ability to make their own products successfully land in the big cities and gain a firm foothold is the key to whether the business can grow further. First, we must establish a good banner. The so-called tree a good flag, is to establish a good marketing purposes. Externally, it wants to make the customer feel that the company is not just for profit, but really want to meet the needs of consumers not yet fully meet their needs, improve their quality of life. A company in its own advertising banner with most of the middle of the layout only wrote “for the people” five words, this ad seemingly innocent people who failed, in fact revealed the purpose of marketing radiation The light of great wisdom. Because the highest level of business is here