产品设计是艺术与技术结合紧密的设计过程,在文化竞争的设计市场,如何让中国的产品设计具有竞争力,是设计师需要探讨的问题,将中国元素运用在现代产品设计中,对文化和设计的内涵挖掘,注重产品设计的外形和功能同时还要注重其文化内涵。现代国际的设计市场,是文化竞争的市场,目前,我国正面临着由制造大国向设计大国的进军,在设计中,通过对传统元素的运用增加设计的附加值是我国设计现代化发展的必然趋势。在现代产品设计 Product design is the art and technology combined with the design process closely, in the cultural competition in the design market, how to make China’s product design is competitive, designers need to explore the issue of using Chinese elements in modern product design, culture and The connotation of mining design, pay attention to the shape and function of product design at the same time also pay attention to its cultural connotation. At present, our country is facing the march from a big manufacturing country to a big designing country. In designing, increasing the added value of the design through the use of traditional elements is an inevitable trend of our country’s design and modernization development . In modern product design