我国是一个人口大国,农业是解决国民生存的基础条件。随着国家的经济发展和人们生活水平的不断提高,国家开始重视农业的生产。农业生产直接影响社会的进步、人民的生活质量。在以往的生活中,人们的生活水平还没有如今这么高,当时的互联网还没有普及,农民或者工人都是通过县级广播电视台的农业栏目了解相关的知识。随着科技、网络、信息化的不断发展,新媒体、各种App接踵而来。县级广播电视台的收视率不断下滑,如何找准农业栏目的功能定位,明确农业栏目的价值取向是本文讲述的重点内容。 Our country is a populous country. Agriculture is the basic condition for the survival of the people. As the country’s economic development and people’s living standards continue to rise, the state began to attach importance to agricultural production. Agricultural production directly affects the progress of society and the quality of life of the people. In the past life, people’s living standards were not as high as they were today. At that time, the Internet was not yet popularized. Peasants or workers learned the relevant knowledge through the agricultural section of county-level radio and television stations. With the continuous development of science and technology, network and informationization, new media and various App come one after another. The ratings of county-level radio and television stations are constantly declining. How to identify the functional orientation of agricultural sections and clarify the value orientation of agricultural sections are the key contents of this article.