纸的命运,伴随着人类文明而生,曾经是文字最珍贵的载体。两干多年间的中国社会里,从文献典籍到文学著作,纸张曾经备受尊崇,祖先的文化精髓流传下来,影响力绵延千年。当电子化的攻势愈演愈烈之时,人们开始推崇无纸化办公、使用手机里的电子优惠券、不需要报纸杂志就可以将全世界了然于心。当然,一些具备独特性的优秀纸媒不但继续生存了下来,还成为了高端品牌的重要传播途径,代表着一种高品位的生活方式。用艺术提高生活的品质,带给大众更好的生活体验,正是ARTY在做的事。 The fate of paper, born with human civilization, used to be the most precious carrier of writing. In the two years of Chinese society, from literature, books and literature to literary works, paper was once highly respected. The cultural essence of ancestors passed down and the influence stretched for thousands of years. As the electronic offensive intensified, people began to embrace paperless offices, using electronic coupons on their cell phones and taking the world beyond the reach of newspapers and magazines. Of course, some excellent paper media with unique characteristics not only survived, but also become an important channel of transmission of high-end brands, representing a high-quality lifestyle. Art to improve the quality of life, bringing the public a better life experience, it is ARTY doing.