闽东地区作为中国重要的革命老根据地,尽管红色旅游历史悠久,资源较为丰富,但红色旅游开发仍处于初级阶段,没有形成品牌和自身的特色,在产品设计和形象宣传中仍有很大提升空间。本文分析了闽东地区红色旅游发展的资源和交通优势,以及面临的空间竞争激烈、区域内交通不便、景区分散以及缺乏有效保护等制约因素,并提出红色旅游开发的对策。 Although Fujian has a long history of red tourism and abundant resources, the development of red tourism is still in its infancy. There is no formation of the brand and its own characteristics. There is still a great improvement in product design and image promotion space. This paper analyzes the resources and traffic advantages of the development of red tourism in eastern Fujian, as well as the constraints such as the fierce competition in space, the inconvenient transportation in the region, the scattered scenic spots and the lack of effective protection, and puts forward the countermeasures for the development of red tourism.