据国家统计局2003年统计数据表明,中国经济继续高速增长,GDP 指数高达9.1%,令世人瞩目。由于中国经济内在活力不断增强,相信2004年中国国民经济仍会继续保持一个较高速度增长。国民经济良好的运行态势,直接推动了广告市场的健康发展。随着中国加入 WTO 后,国外企业纷纷进入中国市场,国内企业更加注重自身品牌的提升及产品的推广,以求尽早得到消费者认同而占领消费市场,为此企业纷纷加大广告投放力度。因为,对于品牌及销售来说,广告是 According to the statistics of the State Statistics Bureau in 2003, the economy of China continued its rapid growth with the GDP index up 9.1%, attracting world attention. Given the inherent vitality of China’s economy, it is believed that in 2004 China’s national economy will continue to maintain a high-speed growth. The sound operation of the national economy has directly promoted the healthy development of the advertising market. With China’s accession to the WTO, foreign companies have entered the Chinese market, domestic enterprises pay more attention to enhance their own brand and product promotion, in order to get consumer recognition as early as possible and occupy the consumer market, which companies have to increase advertising efforts. Because, for the brand and sales, advertising is