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随着社会信息化的日益深入,网络用户对互联网上信息的类型及其表现形式提出了更高更多元化的要求,希望能有丰富的音频内容和切合实际的服务项目;广播受众也越发感到广播媒体“只能在固定的时间收听固定的节目”的被动与单调。互联网技术的发展,为在网上进行音频的动态播出提供了实现的手段;广播传输网的技术改造和广播影视系统的体制改革,为广播双向互动传播提供了必要条件。
With the deepening of social informationization, Internet users have put forward higher and more diversified requirements on the types and manifestations of information on the Internet, hoping to have rich audio content and practical service items. Broadcasting audiences are also more and more Feel the passive and monotonous broadcast media “can only listen to a fixed program at a fixed time.” The development of Internet technology provides a means of realizing the dynamic broadcast of audio on the Internet. The technological transformation of radio transmission network and the system reform of radio, film and television system provide the necessary conditions for two-way interactive broadcasting.