群众文化活动是满足人民群众文化需求的主要方式,也是发展我国基层文化的主要阵地,还是为人民群众提供文化服务的主要途径,组织与策划成为群众活动成功举办的关键。本文主要描述了开展群众文化活动的意义,并介绍了组织与策划群众文化活动的具体措施,确保群众文化活动的顺利开展。 Mass cultural activities are the main way to meet the cultural needs of the masses, the main front for developing grassroots culture in our country, or the main way to provide cultural services to the masses. Organizing and planning are the keys to successful mass activities. This article mainly describes the significance of carrying out mass cultural activities and introduces specific measures for organizing and planning mass cultural activities so as to ensure the smooth development of mass cultural activities.