业内前辈曾作过这样精辟的论断:当今汽车闯荡市场时,要备好三件东西:一副好身板,一个好名字,一条好广告语。广告语多则十几个字,少则几个字,居然成为打通市场的敲门砖,可见其功夫之深。现在就让我们透视某些汽车广告语,看看它们究竟可以向消费者兜售些什么——兜售汽车文化通过广告语兜售汽车文化最典型的当属美国车系了。有人说:当今世界上,几乎没有一个国家没有汽车,但是没有一个国家形成了像美国那样的汽车文化。而汽车广 Industry predecessors have made such incisive conclusion: Today’s car battles the market, we should prepare three things: a good body, a good name, a good slogan. Advertising more than a dozen words, ranging from a few words, actually become a stepping stone to get through the market, we can see the depth of their kung fu. Now let’s take a look at some of the car’s advertising slogans to see what they can actually sell to consumers-selling the car culture selling the car culture through advertising slogans is the most typical American car. Some people say: In today’s world, almost no country has no cars, but no country has formed a car culture like the United States. The car is wide