啤酒作为典型的季节性快速消费品,在夏天的销量要比其他时间高出几倍,夏秋两季的产销量几乎决定了全年啤酒的产销量。但从今年8月上市酒企公布的半年报来看,今年夏天,传统啤酒的销售量却出现了大幅的下滑。与此同时,精酿啤酒却在以40%的速度增长。各大啤酒企业发布的上半年业绩报告显示,华润啤酒、百威英博和嘉士伯的销量均出现下滑。华润啤酒上半年实现营收152.13亿元,同比下降1.8%;百威英博2016半年报显示,在中 Beer as a typical seasonal fast moving consumer goods, sales in the summer than other times several times higher, summer and autumn production and sales almost determines the production and sales of beer throughout the year. However, from the semi-annual report released by liquor companies listed in August this year, the sales volume of traditional beer dropped sharply this summer. At the same time, craft beer is growing at 40%. The first half of the major beer companies released results report shows that China Resources Beer, AB InBev and Carlsberg’s sales have shown a decline. China Resources Beer in the first half revenue of 15.213 billion yuan, down 1.8%; Budweiser InBev 2016 semi-annual report shows that in