O2O的高歌猛进会给近年来低迷的传统零售业带来互联网上的春天吗?最近关于O2O的信息纷至沓来,大有高歌猛进之势,特别是在零售百货业。在北京,新世界百货牵手全球首款3D战争策略网页游戏《创图三国》,推出三国主题活动,将线上三国游戏与线下卖场营销结合,开创了百货店与网页游戏O2O合作的新模式。在深圳,天虹商场则有望成为全国范围内第一 Will the O2O triumph bring Internet-based spring to the sluggish traditional retailing industry in recent years? The recent news of O2O is pouring in and pouring in, especially in retail department stores. In Beijing, the New World Department Store launched the world’s first 3D war strategy web game, “Tracing the Three Kingdoms” with the launch of the “Three Kingdoms” theme activity. Combining the online Three Kingdoms game with offline store marketing, it created a new model for O2O cooperation between department stores and web games. . In Shenzhen, Rainbow Department Store is expected to become the first nationwide