今年上半年引进片票房整体走弱,最大原因是缺乏续集和品牌。新闻出版广电总局电影局日前公布官方统计数据,2013年上半年全国电影票房收入109.9亿元,同比增长36.2%。其中国产影片票房收入68.5亿元,同比增长144%,占总票房62 33%;进口影片票房收入41.4亿元,同比下降21.3%,占总票房38%不到。从这一数据看,今年上半年国产影片整体表现异常抢眼,几乎完败进口影片。回想去年此时,面对“进口影片52亿,国产影片25亿”的票房数据,业内人士一片忧心忡忡之惨淡景况,真有恍如隔世之感。去年是进口分账大片数量从20部增加到34部的第一年,国 The first half of this year the introduction of box office overall weakening, the biggest reason is the lack of sequels and brands. Press and Publication The State Administration of Radio Film and Television has released official statistics recently. In the first half of 2013, the national box office receipts amounted to 10.99 billion yuan, an increase of 36.2% over the same period of last year. The domestic box office receipts of 6.85 billion yuan, an increase of 144%, accounting for 62 33% of the total box office; imported box office receipts 4.14 billion yuan, down 21.3%, accounting for less than 38% of the total box office. Judging from this data, the overall performance of domestically produced films in the first half of this year was exceptionally eye-catching and the film imported almost to the point of failure. Looking back at this time last year, in the face of “5.2 billion imported films, 2.5 billion domestic films ” box office data, the industry a dismal scene of concern, it seems a sense of seclusion. Last year was the first year in which the number of import sub-accounts increased from 20 to 34