1990年是苏联国内局势严重动荡的一年,然而就在这年年初,被视为“美国资本主义象征”的麦当劳,正式在共产主义的堡垒城市莫斯科开业,当天数千人排着长队等待就餐的场景吸引了世界的目光,而这一事件背后则是双方长达14年的漫长谈判。本想借莫斯科奥运会“亮相”1959年莫斯科“美国展览会”上,当百事可乐董事长唐纳德·肯特利用与共和党要人的特殊关系,让一瓶百事可乐变魔术般出现在赫鲁晓夫手中时,麦当劳和其盟友可口可乐 1990 was a year of severe turmoil in the Soviet Union. However, just at the beginning of this year, McDonald’s, regarded as a “symbol of American capitalism,” formally opened in the communist fortress city of Moscow, where thousands of people were long The scene of the team waiting to eat drew the world’s attention, and behind this event was a lengthy 14-year long negotiation between the two sides. The Moscow Olympics “debut” 1959 Moscow “American Exhibition”, when Pepsi Chairman Donald Kent used a special relationship with the Republican dignitaries, make a bottle of Pepsi magically appear in He Lu Xiao At the hands of her husband, McDonald’s and her allies Coca-Cola