传统的报业经营主要是广告和发行,在主业走下坡路的情况下,必须拓展新的领域传媒的传统格局正在发生变化。一批传统媒体退出历史舞台,一批传统的主流媒体转型成为新型主流媒体,一批新媒体成为主流媒体。上海报业集团最近两年一系列改革动作在全国传媒业率先打破了“温水煮青蛙”状态,其积极推进传统媒体和新兴媒体融合。上海报业集团副社长王伟对《上海国资》表示,发展新媒体有一个清醒的认识,就是做自己能做的事。 The traditional newspaper business is mainly advertising and distribution. As the main industry is going downhill, the traditional pattern that media must be expanded to new fields is changing. A batch of traditional media quit the stage of history, a batch of traditional mainstream media transformed into a new type of mainstream media and a batch of new media became the mainstream media. In the past two years, a series of reform actions of Shanghai Press Group took the lead in breaking the status of “warm boiled frogs” in the national media industry and actively promoted the integration of traditional media with emerging media. Wang Wei, vice president of Shanghai Press Group, said on “Shanghai State-owned Assets” that there is a clear understanding of developing new media and that we can do what we can.