一切外贸活动都是在一定的文化背景下进行的,由于东西方文化的起源不同,所表现出来的文化样式和特征也就不同,特别是价值观念、思维方式、行为方式、审美情趣均有很大的差异。这些差异会极大地影响外贸活动的各个环节,甚至会决定外贸活动的成败。以往我们在外贸英语的教学中虽然也不断涉及语言中的文化差异,但缺乏有系统的关注。随着我国外贸活动的日益活跃,外贸活动中的文化因素也就越来越受到人们的关注,从而提出了强化外贸英语教学中文化意识 All foreign trade activities are conducted under a certain cultural background. Due to the different origins of eastern and western cultures, the cultural styles and characteristics shown are different. In particular, values, thinking modes, behaviors and aesthetic tastes are all very different Big difference. These differences will greatly affect all aspects of foreign trade activities, and even determine the success or failure of foreign trade activities. In the past we have been involved in the teaching of foreign trade English, but also constantly involved in cultural differences in language, but the lack of systematic attention. With the increasingly active foreign trade activities in our country, more and more attention has been paid to the cultural factors in the foreign trade activities. Therefore, it is proposed that the cultural awareness should be strengthened in foreign trade English teaching