旅游购物是旅游消费活动的“六大要素”之一。旅游购物消费是旅游景区收入的重要渠道,所以旅游景区要高度重视旅游购物。针对我国旅游景区发展旅游购物的现状、存在的问题和面临的新困难,提出了旅游景区发展旅游购物的对策。 Tourism Shopping is one of the “six major elements” of tourism consumption activities. Tourist shopping spending is an important channel for tourism revenue, so tourist attractions should attach great importance to tourism and shopping. In view of the status quo, existing problems and new difficulties in the development of tourist shopping in China’s tourist attractions, the paper proposes some countermeasures to develop tourist shopping in tourist attractions.