今年的浙江省《政府工作报告》指出,要加强特色小镇建设,联动推进标准强省、质量强省、品牌强省建设,打响“浙江制造”品牌。区域品牌是“浙江制造”品牌的基础,“十三五”时期,为实现高品质、高水平的浙江本土制造,必须要把特色小镇品牌建设放在突出位置,全力推进区域品牌建设。打造区域品牌的重要作用打造区域品牌是新常态下建设特色小镇的应有之义。省委省政府高度重视特色小镇建设,将其作为新常态 This year’s “Report on the Work of the Government in Zhejiang Province” pointed out: To strengthen the construction of featured small towns, promote the building of a strong standard province, a province of strong quality and a strong brand, and launch the brand “Zhejiang Made”. Regional brand is the foundation of “Made in Zhejiang” brand. During the period of “Thirteen-Five”, in order to achieve high-quality and high-level manufacturing in Zhejiang, we must put the construction of distinctive town brand in a prominent position and promote the region Brand Building. The important role of regional brand building Regional brand building is the normal conditions of building a characteristic town under the new normal. Provincial Party Committee and Provincial Government attach great importance to the construction of featured towns and treat them as a new normal