随着以互联网、移动互联网为技术支撑的新媒体迅速崛起,带来了媒体生态环境和传播格局的深刻调整。习近平总书记强调,要加快传统媒体和新兴媒体的融合发展,充分运用新技术新应用创新媒体传播方式,占领信息传播制高点。媒体融合已经从顶层设计向具体实践整体推进,掌握主流意识形态主导地位和话语权的传统媒体,从中央级媒体到省、市、县主流媒体,正在向融合发展的方向加速推进。承担着舆论引导与新闻宣传重任的 With the rapid rise of new media supported by the Internet and mobile Internet, profound adjustments have been made to the media ecological environment and communication pattern. General Secretary Xi Jinping emphasized that it is necessary to speed up the integration and development of traditional media and emerging media and make full use of new technologies and new applications to create innovative media channels and occupy the commanding height of information dissemination. Media convergence has been promoted from top-level design to concrete practice as a whole. The traditional media that hold the dominant status of the mainstream ideology and the right to speak, from the central media to the mainstream media in the provinces, cities and counties, are accelerating their development toward integration. Bear the lead of public opinion and press propaganda heavy responsibility