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立足于“体验”这一企业知识社会化的重要方式,建立“体验”与“企业→顾客”导向型知识转移的关系模型。将感官体验、情感体验、思考体验、行动体验和关联体验作为体验深度的主要变量,分析其对信息可表达性、知识源的信任度、接收者的理解能力这三个知识转移效果要素的影响。通过对西安、咸阳、北京、上海四个城市普通消费者的问卷调查和统计分析,修正体验深度的层次,证实体验深度与知识转移三要素的相关关系及其对这三者的影响程度。
Based on “Experience ”, an important way of enterprise socialization of knowledge, a relational model of “Experience ” and “Enterprise Customer ” oriented knowledge transfer is established. Sensory experience, affective experience, thought experience, action experience and related experience as the main variables of experience depth, and analyzed the impact of three knowledge transfer effect elements on information expressibility, trust of knowledge source and receiver’s understanding ability . Through questionnaire survey and statistical analysis of ordinary consumers in four cities of Xi’an, Xianyang, Beijing and Shanghai, the level of depth of experience is amended to confirm the relationship between the depth of experience and the three elements of knowledge transfer and the degree of impact on these three.