经济报道经常涉及理论性很强的东西 ,很难避免使用枯燥的数字和晦涩的术语。农村经济报道中就长期存在着“老、空、硬”现象 ,很多报道以简单的因果关系出现 ,有的作品与工作总结无异 ,令读者望而生厌。这导致受众在接触这些信息时精神消极 ,对信息的敏感度降低。潘光旦是一位 Economic reporting often involves highly theoretical things, and it is hard to avoid using dull numbers and obscure terms. There are long-standing “old, empty and hard” phenomena in rural economic reports. Many reports appear in a simple causal relationship. Some works and work are summarized in the same way, making the readers bored. This leads to a negative reaction from the audience to the message and less sensitivity to the message. Pan Guangdan is one