中国企业在过去发生的“三鹿奶粉事件”和如今“双汇瘦肉猪事件”以及为追求利益最大化把企业道德伦理丧失现象为何层出不穷,归根结底是企业价值观出了问题,企业战略思维模式出了问题。中国企业为什么很难成为百年企业,很难做到基业长青,其中最根本的原因是企业的价值观和企业使命出现了方向性的错误。中国大多数企业的价值观和企业使命定位于实现股东利益最大化,而股东是少数几个人而不是社会和广大人民,所以这 Chinese enterprises in the past, “Sanlu milk powder incident” and now “Shuanghui pig event” and the loss of corporate ethics for the sake of maximizing profits emerge in an endless stream, after all, the corporate values ​​out of the question, corporate strategy Thinking mode is a problem. Why it is hard for Chinese enterprises to become a hundred-year-old enterprise and it is hard to achieve sustainable development. The most fundamental reason for this is that the corporate values ​​and corporate mission have made directional mistakes. The values ​​and corporate mission of most Chinese enterprises are oriented toward maximizing the interests of shareholders and the shareholders are a few people rather than the community and the general public,