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本期关键词:观察、体验、服务选择了涉农专业的90后研究生们,对农业、农村、农民很陌生,如何为农村发展提供专业帮助?导师说要从“观察、体验、服务”做起。到浙大读研快一年了,除了感受到时间的追赶,更多是面对全新领域的惊异和手足无措。因为研究方向的变化,不得不从“酷炫狂拽”的广告走进了“土里土气”的农业领域,而是跟着胡晓云教授走上了条“不归路”!虽然保研之初就知道导师的研究十分非主流:农业品牌营销,但真的走进农产品广告领域,才发现其中别有洞天。
This issue of key words: observation, experience, service Selected agricultural professional postgraduates, is unfamiliar to agriculture, rural areas, farmers, how to provide professional help for rural development? The mentor said that from the “observation, experience, service ”Start. Reading a year to Zhejiang University, in addition to feeling the catch-up time, more is the face of new areas of amazement and know what to do. Because of the change of the research direction, I had to walk into the agricultural field of “earth rustic” with advertisements of “cool mad pull”. Instead, the professor Hu Xiaoyun embarked on the article “no return”! Although the beginning of Baoyuan know mentor research is very non-mainstream: agricultural brand marketing, but really into the field of agricultural products advertising, only to find that there are other factors.