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网络时代下,微博网络营销对于国际贸易的积极影响主要体现在降低了企业贸易成本,增加了企业贸易机会。微博网络营销促进了企业竞争意识的提高。电子商务时代,微博网络等先进的营销模式成为一种必然。文章阐述了基于网络时代背景的国际贸易交流策略。
In the Internet age, the positive impact of Weibo online marketing on international trade is mainly reflected in the reduction of the trade costs of enterprises and the increase of trade opportunities for enterprises. Weibo network marketing has promoted the improvement of enterprise’s competition consciousness. E-commerce era, microblogging network and other advanced marketing model has become a necessity. The article expounds the international trade exchange strategy based on the background of the Internet age.