论文部分内容阅读
自党的十六大明确提出发展文化事业和文化产业的方针起,我国的电视媒介才开始真正走向市场。率先走向市场的湖南电视台继创造性经营《快乐大本营》和《超级女声》之后,2005年又独播了韩国名剧《大长今》,获得了理想的经济效益和社会效益。除央视外,目前我国其他电视台的电视剧收视率接近50％。根据媒介产品“二次销售”理论,收视率高,其广告投放额也就比较多。现
Since the 16th National Congress of the Communist Party of China explicitly proposed the principle of developing cultural undertakings and cultural industries, the television media in our country started to really go to the market. Hunan Television Station, the first to go to the market, succeeded in creating the “Happy Camp” and “Super Girl Voice” after its creative management. In 2005, it also independently broadcast the Korean great drama “Dae Jang Geum”, obtaining the ideal economic and social benefits. In addition to CCTV, at present, the TV ratings of other TV stations in China are close to 50%. According to the media product “secondary sales” theory, high ratings, the amount of its advertising will be more. Now