随着信息化浪潮,电子商务这一行业正在逐渐兴起,它突破了时间空间的限制,以其丰富、快捷、全面、方便的特点受到青睐,掀起了电子交易的浪潮,有着极为广阔的发展前景。但是电子商务这一行业也存在如:投资大,回收慢,竞争激烈,用户粘性不高等现实问题。这些问题的存在使得电子商务行业的盈利能力普遍不高,还被称为“烧钱行业”。为了行业的长远发展,电商行业的盈利能力急需改善。本文通过分析电子商务行业背景,结合国内外的研究结果,通过对行业现状进行分析,给出了七点建议。 With the wave of informationization, the industry of e-commerce is gradually emerging. It breaks the limitation of time and space and is favored by its rich, fast, comprehensive and convenient features. It has set off a wave of electronic transactions and has a very promising prospect. . However, the e-commerce industry also exists such as: big investment, slow recovery, fierce competition, user stickiness is not high and other practical problems. The existence of these problems makes the profitability of e-commerce industry generally low, also known as the “burn industry.” For the long-term development of the industry, the profitability of the e-commerce industry is in urgent need of improvement. By analyzing the background of e-commerce industry and combining the research results at home and abroad, this paper gives seven suggestions by analyzing the status quo of the industry.