历史文化遗产是重要的旅游资源,但因保存状态的不完整性以及文化精神内涵的含蓄性与内隐性,致使在旅游利用过程中存在一定的障碍。文章以体验旅游、遗产活化理论为指导,提出依据人们对文化感知的基本规律,从感官体验的角度对文化遗产进行有效复活的旅游开发模式。大唐芙蓉园围绕唐代文化主题,从视觉、听觉、嗅觉、味觉和触觉的角度对历史文化遗产进行旅游产品设计,同时注重动静结合,使游客能够从多角度去品味和感悟唐代繁荣的文化,获取丰富的旅游体验,旅游开发收到良好的旅游开发效果。 Historical and cultural heritage is an important tourism resource. However, due to the incomplete state of preservation and the implicitness and implicitness of the connotation of cultural spirit, there are some obstacles in the process of tourism utilization. Under the guidance of experiencing the theory of tourism and heritage activation, this paper puts forward the mode of tourism development based on the basic rules of people ’s perception of culture and the effective revival of cultural heritage from the perspective of sensory experience. Based on the cultural theme of the Tang Dynasty, Datang Furong Garden designs the tourism products of historical and cultural heritage from the perspectives of sight, hearing, smell, taste and touch, and at the same time pays attention to the combination of movement and tranquility so as to enable tourists to taste and feel the prosperity of the Tang Dynasty Culture, access to a wealth of tourism experience, tourism development received a good effect of tourism development.