报纸要办得引人入胜,除了内容和版面的美化以外,还要求标题富有吸引力。因此,报纸的编辑总是在标题上下功夫,力求作出巧妙的能给人留下深刻印象的标题。标题是新闻内容的概括。标题要吸引人,主要靠新闻的内容。如果新闻内容是吸引人的,标题又能把新闻中最有价值的那部分内容概括出来,那么,即使是用朴素的文字作的标题,也是吸引人的。例如: 江泽民当选国家主席军委主席 Newspapers have to be engaging, in addition to the beauty of the content and layout, but also require the title attractive. As a result, newspaper editors always work on headings, striving to make ingenious headlines that impress you. The title is a summary of the news content. The title should be attractive, mainly by the content of the news. If the news content is appealing, and the title summarizes the most valuable part of the news, even simple titles can be attractive. For example: Jiang Zemin was elected chairman of the Central Military Commission