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随着新兴媒体的快速发展以及大众传播方式的改变,媒介传播格局和新闻传播模式发生了重大变革,主流媒体的舆论引导能力呈现下降趋势。做优、做深、做大、做强主题报道,抢占新闻宣传制高点,引领社会主流舆论,是主流媒体的职责所在。台州广电台在深化新闻立台工作中,创新主题报道策划机制,强化集团化作战和全媒体传播,注重主题报道内容的拓展和形式的创新,突出亮点与特色,增强
With the rapid development of new media and changes in the way of mass media, there have been major changes in the mode of media communication and news media. The leading capacity of media in mainstream media has shown a downward trend. Doing excellent, deep, bigger, stronger theme reports, seize the commanding heights of publicity, lead the mainstream media consensus, is the mainstream media’s responsibility. In deepening news and establishing Taiwan’s Taichung Radio and Television Station, Taizhou Radio and Television Co., Ltd. innovated its thematic planning and reporting mechanism, intensified its operations in group operations and all media, paid attention to the expansion of its content and innovation in form, emphasized the highlights and characteristics, and enhanced