如何建立起新的商业盈利模式,这是电竞从业者一直苦苦思考的问题。当下愈演愈烈的电竞娱乐化浪潮,正是电竞产业在时代趋势下一次必然的尝试,也确实在商业上取得了一定的成效。然而资本的大规模介入,带来的是电竞行业优质内容IP的增长,还只是增长了用来生产和包装IP替代品的熟练手腕?这样的疑问,促成了本期探讨电竞娱乐化大专题的诞生。 How to establish a new business profit model, which is eSports practitioners have been hard thinking. The current wave of gaming entertainment intensified, it is the e-sports industry under the inevitable attempt in the trend of the times, but also indeed achieved some commercial success. However, the large-scale involvement of capital brings about the growth of high-quality content IP in the gaming industry, and is only an increase in the skill of producing and packaging IP substitutes? This question contributed to this issue The birth of the topic.