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我们常强调,Logo作为品牌视觉最重要的元素之一,不仅是一个标识和一个身份,更应担负着浓缩、沟通、吸引等多样化的任务,应该作为形象的载体,成为品牌资产最重要的一部分。但同时要考虑的,在传播环境越发碎片化的今天,这一传播和沟通的载体,常常被淹没在纷杂的信息和噪音中,消费者已经产生了过目就忘的习惯,即便是形象载体,又如何突破消费者心智的高墙?
We often emphasize that Logo, as one of the most important elements of brand vision, is not only an identity and an identity, but also a diversified task of concentration, communication and attraction. It should be the carrier of image and become the most important brand equity Part. At the same time, at the same time, in the era of increasingly fragmented communication environment, the carrier of communication and communication is often submerged in the complicated information and noise. Consumers have had the habit of forgetting themselves. Even if the image carrier, How to break the wall of the minds of consumers?