服务的特征及其对消费者决策过程的影响张琳服务与有形产品相比，有其独特的特性，它主要表现为无形性（服务是看不见、摸不着的）、差异性（服务的组成成分和质量水平容易随不同的人、时间和／或地点而变化，很难统一）、不可分离性（服务消费者直接参与服务的生产过程，... The characteristics of services and their impact on consumer decision-making processes Compared with tangible products, Zhang Lin’s services have unique characteristics. They are mainly intangible (services are invisible, intangible) and differences (services are composed of The composition and quality levels tend to change with different people, time and/or location, it is difficult to be unified, inseparability (the production process of service consumers directly involved in the service,...