近年来,B2C和C2C电子商务市场取得了巨大的发展,以电子商务为核心的信息化已成为社会经济发展的主要趋势。但相对于传统交易,电子商务交易环境的虚拟性和匿名性,使得电子商务交易中的失信现象频频发生。电子商务交易中的信任问题已经成为电子商务进一步发展的主要障碍。本文试图通过对电子商务用户信任问题的研究,探讨电子商务信任机制的构建,为政策制定者们提供有价值的参考信息。 In recent years, B2C and C2C e-commerce market has made tremendous development, the e-commerce as the core of the information technology has become the main trend of social and economic development. However, compared with the traditional transaction, the virtuality and anonymity of the e-commerce transaction environment make the phenomenon of de-credit in e-commerce transaction happen frequently. The issue of trust in e-commerce transactions has become a major obstacle to the further development of e-commerce. This paper attempts to study the trust problem of e-commerce users to explore the construction of e-commerce trust mechanism and provide policy makers with valuable reference information.