持续滚动的战略与战术的配套组合、调整优化和有效执行,这既是案例的精髓,更是东方公司成功的奥妙所在。“理念决定思维,思维决定行为”。成功的企业总是首先具有鲜明一致的经营理念和战略原则,然后才能创造卓越的绩效。作为中国石油天然气集团公司地球物理勘探的主力军,东方地球物理公司(简 Continued rolling strategy and tactical package, adjust the optimization and effective implementation, which is both the essence of the case, but also the secret of the success of Oriental companies. “Idea determines thinking, thinking determines behavior ”. Successful companies always have distinct and consistent business ideas and strategic principles in the first place to create superior performance. As the main force of geophysical exploration of China National Petroleum Corporation, Eastern Geophysical Company